details

Central to the design philosophy behind British Airways’ new first class cabin was a return to understated British elegance. The airline spent five years developing a carefully considered product – one conceived by a team of experts that has dedication to quality, craftsmanship and, above all, attention to detail at its core.

Our ‘Details’ pack was sent to 500 of British Airways’ most valuable customers. Mimicking the level of detail found within the cabin, every element of the pack was carefully considered. Each spread contains minute copy that was blended into the photography and, once read, reveals where the inspiration behind specific design elements was take..

AWARDS

Campaign Big Awards, Travel Marketing Awards, DMA Echos, DMA'S UK, Creative Circle.